Video is Taking Over the World – A @Vsnap Love Story

Image representing Vsnap as depicted in CrunchBase

Image by None via CrunchBase

This isn’t the first time that I’ve written about the value of communication, and it probably won’t be the last. The text you are about to read isn’t the first I’ve written about Vsnap either, nor will it be the culminating piece of my Vsnap love story. I started to fall for Vsnap about a year go while attending #UMBSocial, a free conference hosted by UMASS Boston, but didn’t truly understand the power of Vsnap until just recently.  Below I will share three ways that I am unleashing the power of Vsnap.

Vsnap is a simple, yet powerful tool, that can be used to communicate with other humans. The video below will give you a good idea of the basic functionality of the Vsnap mobile app and the online dashboard. Take 4 minutes to watch the video, and send me a Vsnap with your feedback.

Engaging Prospective Students

Who doesn’t like to feel special? Just recently, I started sending Vsnap messages to prospective Summer CAP students, and the feedback has been great. A few students even expressed their disappointment because one of their friends received my Vsnap and they didn’t. Although this feedback is powerful, the backend of the software is far more robust. Vsnap will allow users to email multiple people at the same time, and will provide data on who opens the email. This data is helpful in determining who is receiving the communication, and may even qualify certain accounts as stronger leads.

Engaging Current Students

This year I started sending Vsnaps during finals week in an effort to communicate with students enrolled in my spring courses. The short messages contain a brief video introduction, as well as a link to the course textbook. Providing the textbook information beforehand saves me a lot of time answering individual emails right before the start of the semester. In a few weeks, I will be sending another Vsnap to my students with the syllabus attached. The video message should be more engaging than a plain text email, and the attached syllabus will eliminate some of the confusion that ensues at the beginning of each semester. The tracking component of the software also lets me know who is not opening the messages I send. Using this information, I can take alternative approaches to my communication to ensure my students are prepared for their courses that start in the spring.

Showing Gratitude 

Nothing says “thank you” like a personalized video, and Vsnap provides the perfect platform for the create/distribution of these short videos. Be careful though, making thank you videos can get quite addicting, and you may end up receiving just as many Vsnaps as you send out. Is that really a problem? I don’t think so!

Now it’s your turn!

How are you using Vsnap? Please share you strategy in the comment section below, I’d love to learn from your experience. Keep coming back, I will be sharing more of my Vsnap love story as it unfolds.

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